Crossroads of the World was designed by architect Robert Vincent Derrah in 1936 as Los Angeles’ first outdoor pedestrian village. The original development included a mix of shopping, dining and entertainment.
A well-known local philanthropist, Morton La Kretz is the longtime owner and steward of Crossroads of the World and many of the adjacent properties that form the new development. For the past 40 years, Mr. La Kretz has wanted to return Crossroads to its original retail heritage and make it truly the heart of Hollywood.
Mr. La Kretz chose Harridge Development Group as his partner to help realize his vision for Crossroads. Mr. La Kretz was impressed by Harridge Development Group President David Schwartzman, whose extensive experience in the Hollywood area makes him a perfect fit for the Crossroads Hollywood project. Mr. Schwartzman built his company by focusing on urban infill projects that both reuse existing structures and create new vibrant communities.
Together, this experienced team, along with Skidmore, Owings & Merrill LLP, Rios Clemente Hale Studios, and Liner LLP will develop a signature, iconic project that preserves the past, connects with the present and celebrates the future of Hollywood.
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