Who We Are

Morton La Kretz is the long-time owner and steward of Crossroads of the World and the adjacent properties that will form the new development. Mr. La Kretz has had a 40-year vision of returning Crossroads to its original retail heritage and making it truly the heart of Hollywood.

Mr. La Kretz chose development partner, Harridge Development Group, as the best partner to help realize his vision for Crossroads. Mr. La Kretz was impressed by David Schwartzman, Harridge Development Group’s President, who is a perfect fit for the Crossroads Hollywood project because of his energy, drive, enthusiasm, and extensive experience in the Hollywood area. Mr. Schwartzman has built his company by focusing on urban infill projects that both reuse existing structures and create new vibrant communities.

Together, this experienced team, along with Liner LLP, Rios Clemente Hale Studios, Skidmore, Owings & Merrill LLP, and Mercury Public Affairs will develop a signature, iconic project that will preserve the past, connect the present, and celebrate the future of Hollywood.